Pay-Per-Lead Model · CRM Integration · International Reach

Scalable Lead Generation for Direct Online Sales

Descentek helps companies acquire qualified customers through performance marketing, pay-per-lead campaigns, optimized landing pages, and measurable digital growth systems.

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CPL

Fixed

Channels

10+

Reach

Global

Reporting

Live

Performance marketing dashboard with lead generation analytics

Conversion Rate

+38.2%

Cost / Lead

Predictable

Fixed cost per lead

Scalable customer acquisition

Multi-platform campaign management

Transparent reporting & CRM integration

About

End-to-End Customer Acquisition for Online Businesses

Descentek provides consulting, digital marketing, and online sales support for companies that want to sell directly through digital channels. We combine strategy, advertising, landing page assets, campaign optimization and reporting to help businesses generate qualified leads at a predictable cost.

Predictable spend

Defined cost-per-lead structures.

Full-funnel ownership

From creative to CRM hand-off.

Continuous optimization

Iterate creatives & audiences weekly.

Clean data pipelines

Lead deduplication & enrichment.

Customer acquisition funnel visualization

Pay-Per-Lead Model

Pay Only For Qualified Leads

Instead of investing blindly in advertising, companies can define a clear cost per lead and scale based on measurable results.

STEP 01

Define the target customer

Audience modelling, ICP and qualification criteria aligned with your sales process.

STEP 02

Launch and optimize campaigns

Creatives, landing pages, tracking and continuous testing across channels.

STEP 03

Deliver qualified leads

Validated leads flow directly into your CRM and sales workflow.

Cost Control

Lead Quality

Campaign Scalability

ROI Visibility

Services

Services Engineered for Measurable Growth

A full stack of consulting and execution capabilities to acquire, qualify and convert customers online.

Digital Marketing Consulting

Digital strategy, market analysis, positioning, channel mix, objectives and customer acquisition roadmap.

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Lead Generation Campaigns

Campaigns designed to generate qualified contacts through social, search and native advertising.

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Pay-Per-Lead Management

Predictable cost-per-lead campaign management that scales with your commercial objectives.

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Landing Page & Funnel Optimization

Design and optimization of landing pages, forms, content and end-to-end conversion paths.

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CRM & Sales Process Integration

Lead integration into CRM and sales workflows to reduce manual work and improve efficiency.

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Reporting & Campaign Optimization

Continuous monitoring, data analysis, creative testing and ongoing campaign optimization.

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Campaigns

Types of Campaigns We Deliver

Cost Per Lead Campaigns

Performance models with a defined CPL, designed to deliver qualified contacts at a predictable cost.

Social Media Campaigns

Meta, TikTok, LinkedIn and X creative-led campaigns built around audience research and conversion goals.

Search Campaigns

High-intent acquisition on Google and Bing, focused on commercial keywords and landing page relevance.

Native & Ad Network Campaigns

Taboola, Outbrain and premium ad networks for scaled discovery, retargeting and demand generation.

Platforms

A Multi-Channel Acquisition Stack

We orchestrate the right combination of platforms to reach, qualify and convert your audience.

Google Ads

High-intent search and display reach.

Facebook

Broad audience reach and conversion campaigns.

Instagram

Visual storytelling for lifestyle and DTC brands.

B2B targeting by job, industry and seniority.

TikTok

Short-form creative for new audiences.

Community-based, interest-driven acquisition.

X / Twitter

Real-time conversations and topical reach.

Taboola

Native discovery on premium publishers.

Outbrain

Content amplification across web inventory.

Google Analytics

Behavioural insights and attribution.

Industries

Industries We Support

Descentek works with companies across different sectors, adapting campaign structure, targeting, creatives and lead qualification process to each market.

Legal Lead Generation

Property & Real Estate

Consumer Finance

E-commerce & Direct Online Sales

Demand Generation

Bespoke Campaigns

Why Descentek

Built for Long-Term Partnerships

We focus on building long-term partnerships, aligning campaign strategy with commercial objectives and helping sales teams focus on closing opportunities instead of managing fragmented data.

Predictable acquisition costs

Defined cost-per-lead structures aligned to your unit economics.

Quality-first lead generation

Qualification criteria built into every step of the funnel.

Campaigns built for scale

Infrastructure designed to grow volume without losing efficiency.

Transparent performance reporting

Live dashboards and clear attribution across channels.

Process

How We Work

A structured engagement model that delivers a working lead pipeline within weeks.

Business & Target Analysis

Campaign Strategy

Creative & Landing Page Setup

Launch & Tracking

Lead Delivery & CRM Integration

Optimization & Scaling

Case Studies

Real-World Engagement Patterns

Illustrative scenarios that reflect the way we structure performance projects.

Case Study

Scaling Lead Volume for a Service-Based Business

Challenge

A service company needed to expand beyond referrals without losing lead quality.

Strategy

Built a multi-channel acquisition mix with search and native, layered with refined audience segmentation.

Outcome

A consistent flow of qualified leads aligned to the sales team capacity, with cost control month over month.

Case Study

Building a Conversion Funnel for Direct Online Sales

Challenge

A direct-to-consumer brand was driving traffic with low conversion at the checkout stage.

Strategy

Redesigned the landing experience, simplified the form structure and introduced behavioural tracking.

Outcome

Improved funnel completion rate and clearer visibility on where prospects drop off.

Case Study

Improving Lead Quality Through Multi-Channel Campaigns

Challenge

A finance vertical client received high lead volume but with low qualification rates.

Strategy

Reworked audience targeting, introduced qualification questions and tightened CRM integration.

Outcome

Sales team focused on higher-intent leads, reducing time spent on disqualified contacts.

Ready to Build a Predictable Lead Generation System?

Tell us about your business, your target audience and your growth objectives. Descentek will help you identify the right acquisition strategy.

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Contact

Let's Build Your Lead Pipeline

Share a few details about your business and growth goals. We'll come back with a tailored acquisition plan.

DESCENTEK LLC

Registration No: 0000004050821

Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ,
10055 Ras Al Khaimah, United Arab Emirates

info@descentek.com